Creative thinking. Practical execution. From the first idea to the final frame.
Based in Abu Dhabi · Available across the UAE
A creative eye. A producer’s instinct.
I’m Anand, a Creative Director & Creative Producer with 10+ years of experience across feature films, advertising, branded content, documentaries, corporate films, VFX and digital creative.
My work combines creative vision with production execution: developing concepts, shaping visual direction, coordinating teams and taking projects through to final delivery.
Working across creative and production environments has taught me to understand both how an idea should look and how to make it happen.
Music video / Director Creative concept · Visual direction Performance direction · Production Post-production supervision
Jananya brings a sensitive, human perspective to the isolation and emotional complexity of motherhood. As director, I shaped the film from its creative concept through performance, visual storytelling and post-production.
The film was featured across national and regional media, bringing its subject into a wider public conversation.
Selected coverage of Jananya, and a continuing practice in photography.
Onmanorama (English)
Music video Jananya explains why it's important to understand postpartum depression
“‘Jananya’ sensitively depicts the overwhelming feeling of helplessness and despondency that some mothers have to overcome to enjoy motherhood... Shot at 100 fps to bring out micro expressions.”
1 in 7 moms has postpartum depression: Malayalam music video explores struggle
“The music video called ‘Jananya’ is directed by Anand Anilkumar, and touches on a subject which is rarely shown on screen with heartfelt sensitivity.”
“Depression is still a little understood concept in our society and a new video song tries to elucidate the idea of postpartum depression and how it can be overcome with understanding. The song, launched recently by Manju Warrier, shows a new mom struggling...”
Featured in Entertainment & Music Desk
The Hindu
Why it is important to talk about postpartum depression
Health & Society Coverage
Highlighted in national conversations emphasizing maternal mental health, mood disorders, and the importance of clinical empathy for new mothers.
National Health Desk
The Week & Deccan Herald
Should seek help for postpartum depression: experts
National Feature Desk
“One in seven new mothers suffers from this, but very few open up about their problems... ‘Jananya’ breaks the silence on maternal depression.”
Special Feature Slates
Photography / UAE
An eye for light, place and perspective.
Featured photographer, Gulf News (2025). Architectural and urban cityscape photography extends my interest in visual composition beyond the moving image.
05 / Personal travel films
Elsewhere, through my lens.
A personal collection of travel vlogs. Journeys I have filmed and created beyond my commissioned work.
Some cities become memories; others become a part of you. A personal love letter to Hong Kong, and to the feeling of a place that lingers long after you leave.
From Streets to Temples | 10 Days in Kuala Lumpur, Chiang Mai, Chiang Rai & Bangkok
Ten days, four cities, and a journey between the pulse of the streets and the stillness of temples. A reflection on finding moments of quiet within the beautiful rush of being somewhere new.
United Arab Emirates - A land of Endless Possibilities and Timeless Beauty.
A place where the promise of tomorrow meets a beauty that feels timeless. A personal portrait of the UAE, seen with curiosity, affection, and a sense of possibility.
SEA WORLD | World's Largest Indoor Marine Life Theme Park | Abudhabi
A day shaped by wonder at SeaWorld Abu Dhabi. An invitation to pause, look closer, and rediscover the childlike fascination that the marine world can awaken.